Dubai Duty Free is looking to achieve double digit sales growth for the year as sales up to the end of October reached an impressive Dhs5.23 billion (US$1.43 billion), representing an 11% increase over the same period last year. The latest sales figures put the operation on track for year-end sales of an estimated Dhs6.6 billion (US$1.8 billion).
The Perfumes category retained the No. 1 spot as sales rose to Dhs835 million (US$229 million) while Gold sales increased by 7% to Dhs503 million (US$138 million) in the ten-month period.
Impressive sales figures have been recorded for both departing and arriving passengers: (YTD) Terminal 2 has shown an impressive 22% increase while Terminal 3 has seen sales grow by 16% while Arrival sales across all Terminals is up by 13% and Departure sales up by 11%.
Notable increases were seen in Confectionery which rose by 12% to Dhs424 million (US$116 million) while Watches and Clocks category showed a 15% increase to Dhs356 million (US$97 million). The Cosmetics category was up by 18% and registered sales of Dhs352 million (US$96 million).
Dubai Duty Free, which first opened for business on the 20th December 1983, celebrates its 30th anniversary this year and the operation has plans in place to make this a memorable day. The anniversary day has become an annual celebration for all passengers traveling through the airport and will be marked with a 25% discount on a wide range of merchandise during the 24-hour period.