Dubai Duty Free which celebrated its 31st anniversary on 20th December has recorded annual sales of Dhs6.999 billion (US$1.917 billion) in 2014.


The operation recorded a staggering 26,995,367 sales transactions in 2014, which is an average of 73,960 sales transactions per day across both Dubai International and at Al Maktoum International, Dubai World Central. 


With sales of Dhs1.147 billion (US$314 million), Perfume – which now contributes 17% of Dubai Duty Free’s total sales – retained its position as the best-selling category. Liquor and Gold followed, with sales of Dhs1.045 billion (US$286 million) and Dhs597 million (US$163.6 million) respectively. Cigarettes and Tobacco came in 4th place with sales amounting to Dhs584 million (US$160 million) followed by Confectionery with Dhs539 million (US$147.7 million).


Other major increases were seen in Cosmetics which rose by 19% to Dhs531 million (US$146.5 million) and accounting for almost 8% of annual sales. Watches rose by 9% to Dhs499 million (US$137 million).